Amazing Strategies for Online Success
Ultimate Project Planner
Step 1 of 7
About Your Organization
Which best describes your organization?
Professional Firm or Practice
Just an individual with an idea
In short, what does your organization do?
Where is your organization located?
How many people at your organization will be involved with the project?
About Your Project
Is this a redesign of an existing site or a new site altogether?
Current Website Address
When was the last time the site was redesiged?
What is the purpose of the redesign? Are there issues with the current site that you are trying to improve?
Describe the concept, project or service this site is intended to provide or promote.
Who on your end will guide this project to completion?
Who will be responsible for maintaining the site after launch?
Is your current site powered by a content management system or publishing platform?
Which System or Platform
GoDaddy Web Site Tonight
A Different Company's Proprietary System
What do you like and/or dislike about your current system or platform?
About Your Audience
To the best of your ability, describe the various groups that will use the site and what each will be trying to accomplish.
Prospects seeking information about our company. Customers who might purchase our product. Donors who might contribute to our organization.
Into what general demographic group(s) do your users fall?
For the purposes of this new site, which of these groups is the primary audience (the one you'd consider most important)?
This can be difficult, but it's important to determine who the primary audience will be.
What primary action do you want the primary audience to take when visiting your site?
purchase a product, complete a lead form, sign up for our newsletter, follow us on social media.
What audience needs does your existing site do a good job fulfilling?
What audience needs aren’t being met by your current site? Where does it fall short?
About Your Brand
Describe in as few sentences or words as possible the feelings you wish your site to evoke, and the brand attributes you want it to convey.
Sample feelings might include: warmth, friendliness, reassurance, comfort, or excitement. Sample brand attributes might include: caring, honesty, humor, professionalism, intelligence, technological savvy, sophistication, reliability, and trustworthiness.
Using adjectives and short phrases, describe the site’s desired look and feel.
Easy to look at, edgy, classic, up-to-date, crisp, modern, traditional, understated, etc.
Do you have a visual identity established (including brand identity and logo) or is that something you need designed or evolved?
Yes, and we are happy with it.
Yes, but we are not happy with it.
No, we need a visual identity to be developed.
What sites do you consider competitors? What are their strengths and weaknesses?
What differentiates your site or idea from the competition?
Features and Scope
Approximately how many pages will be on the site?
What features would you like to be included on the site?
Custom Page Not Found Page
Customer Lead Form
Mailing List Integration
Mobile Device Compatibility
Multiple Location Listings
Sell Products or Services
Social Media Integration
Other, Not listed here
Please check all that apply.
Other Desired Features
Are there any third-party integration points we need to know about?
interfaces to a CRM, offsite e-commerce, POS, mapping solution, social site or other use of a third party API, etc.
How much of the site content is already created?
All of it
Some of it
None of it
Content includes titles, headlines, page text, staff bios and pics, testimonials, photos, etc.
Would you like assistance with content creation?
Will the project be completed in a single pass or in multiple phases?
Each phase in a multiple phase project will have its own budget, timeline and deliverables.
Are there any other technical requirements that you haven't mentioned so far?
Time and Money
Do you have a mandatory launch date?
Since this is a multiple phase project, please list proposed milestones and dates.
If you are not certain, please provide your best guess.
Please share your budget or budget range for this project.
Sharing a realistic assessment of what you have to spend on this effort will help us scope the engagement appropriately. While disclosing your budget might not be something you typically do, sharing this information with us now will greatly reduce the likelihood of both sides spending significant time and resources “shooting in the dark.”
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